Expert content, legal guides, industry news — everything you need to know to protect your brand.
Brands are now largely built online, and that is where they are damaged. This category looks at the points where an online presence meets trademark law: whether a social media handle creates trademark rights, how conflicts over account names on platforms such as Instagram are resolved, and how brand protection changes in an environment where AI tools are becoming ubiquitous.
The same section also compares registration as a cost against registration as an investment, with concrete outcomes: the problems unregistered businesses run into most often, the role a registration certificate plays in marketplace and platform complaints, and how brand value relates to digital growth.
The practical conclusion is this: digital assets do not create trademark rights on their own — the right is established by registration. Holding the domain, the social media handle and the marketplace store name under the same name does not stop a third party from registering that same sign; a registered trademark, by contrast, is what a complaint or takedown request rests on across all of those channels. The articles in this category show, with concrete examples, the order in which to put protection in place while you grow online.
What happens on the platform side confirms this logic. The infringement forms used by social networks and marketplaces ask for a registration number as the basis of the complaint; an unregistered claim is usually treated as a dispute between users and goes nowhere. Programmes such as Amazon Brand Registry go a step further and require the filing itself: seller protection tools do not open until a trademark exists. Domain names follow a similar split — disputes over ".tr" extensions run through the resolution mechanism operated under TRABIS and those over international extensions through the UDRP procedure, and in both the first question is whether the complainant holds a superior right based on a trademark. The test does not change for names and logos generated with AI tools either: what is examined is not how a sign was produced but whether it is distinctive and whether it creates a likelihood of confusion with an earlier mark. The copyright status of a generated image is a separate debate, and acceptance of a trademark application does not depend on it. So the order in which to build a digital brand is this: research the name, file the application, secure the domain and the handles under that same name, and enrol in the platforms' brand protection programmes once the certificate arrives.
A domain name in a generic extension such as .com can be claimed back through the UDRP, and one in a .tr extension such as .com.tr through TRABİS's dispute resolution mechanism. Bo...
As of 2026, Google does not restrict the use of a trademark as a keyword; a trademark complaint mainly stops use of the mark in ad text. Keyword use itself is assessed under SMK Art. 7(3)(d) through a cease-and-desist letter and litigation. This guide covers evidence, the complaint and the legal steps.
A logo created with AI can be registered as a trademark as long as it is distinctive and can be represented in the register; Turkish law does not look at how the sign was produced. The real risks are similarity to existing logos, unclear copyright and the terms of the tool you use.
Owning your Instagram handle does not give you trademark rights. How to protect your account, reclaim a taken handle, and fight impersonator accounts.
Treating trademark registration as an expense is a common mistake. We explain the value a brand adds to your business and the return on registration.
AI is both an opportunity and a risk for brands. We explain why registration is critical for AI startups and digital brands.
We list 10 concrete problems companies without trademark registration run into, and what they cost the business.
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