Trademark & Intellectual Property
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Expert content, legal guides, industry news — everything you need to know to protect your brand.

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The Webx blog explains trademark and intellectual property procedures the way they actually work in practice. The articles here cover every stage in the life of a trademark: pre-filing similarity research, choosing the right class, examination by TÜRKPATENT, opposition to publication and the routes available against a refusal, the use requirement after registration, renewal, assignment and licensing. Everything is written against Industrial Property Law No. 6769 and TÜRKPATENT's current practice, and articles are updated when the legislation or the office's practice changes.

The posts are grouped so you can find what you need quickly. Start with Guides to learn the process end to end, use Trademark Classes to decide where to file, turn to Refusals & Oppositions if your application was rejected or someone opposed your mark, read Legal for infringement and litigation, and see International for protection abroad. Questions specific to your sector or company structure live under By Industry and For Businesses, while budgeting is covered in Pricing.

These articles are general information and do not replace advice on your own file. If you want to know which route fits your brand, start with a free preliminary search.

Guides & Analysis

What Can You Do If a Competitor Bids on Your Trademark in Google Ads?
Digital & AI 12 min

What Can You Do If a Competitor Bids on Your Trademark in Google Ads?

As of 2026, Google does not restrict the use of a trademark as a keyword; a trademark complaint mainly stops use of the mark in ad text. Keyword use itself is assessed under SMK Art. 7(3)(d) through a cease-and-desist letter and litigation. This guide covers evidence, the complaint and the legal steps.

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Webx
30 September 2026
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How to Plan Trademark and Design Protection for Product Packaging Together
Guides 12 min

How to Plan Trademark and Design Protection for Product Packaging Together

Packaging is not protected by a single right: the name and logo by trademark registration, the bottle or box shape and label layout by design registration, artwork and text by copyright, and the overall get-up by unfair competition rules. File the trademark once the name is final, the design before first disclosure.

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Webx
30 September 2026
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What Are the Risks of Sharing a Product Online Before Design Registration?
Guides 12 min

What Are the Risks of Sharing a Product Online Before Design Registration?

Sharing a product before registration discloses the design. In Turkey, filing within 12 months of the first disclosure keeps novelty intact; if that period ends, or someone else publishes a similar design meanwhile, protection is at risk. The EU has a 12-month period, the US a one-year rule.

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Webx
30 September 2026
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What Should You Do If Your Madrid Application Receives a Provisional Refusal?
International 12 min

What Should You Do If Your Madrid Application Receives a Provisional Refusal?

A Madrid provisional refusal is notice, via WIPO, that the Office of a country you designated cannot protect your mark there in whole or in part. It is not final: within the stated time limit you can respond to that Office, usually through a local attorney, limit the scope or accept the refusal.

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Webx
30 September 2026
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How Do You Protect Your Trademark Before Working with a Foreign Distributor?
International 12 min

How Do You Protect Your Trademark Before Working with a Foreign Distributor?

If your foreign distributor registers your trademark in its own name, you may be unable to sell under your own brand there. Paris Convention Art. 6septies allows opposition, cancellation and, in some countries, assignment; the safest route is to register in the target country first and put trademark clauses in writing.

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Webx
30 September 2026
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How Do You Review a Company's Trademark and IP Portfolio Before Acquiring It?
For Businesses 12 min

How Do You Review a Company's Trademark and IP Portfolio Before Acquiring It?

IP due diligence in a company acquisition means determining how the deal structure affects the rights, verifying the seller's inventory through independent registry checks, examining the chain of title that the registry does not show, and tying every risk either to the price or to a contractual protection.

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Webx
30 September 2026
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How Do You Protect Trademark and Packaging Rights in Contract Manufacturing?
For Businesses 12 min

How Do You Protect Trademark and Packaging Rights in Contract Manufacturing?

In contract manufacturing, register the trademark in your own name before the production relationship begins, take a written assignment of the packaging design rights from the agency, and write the ownership, confidentiality and end-of-contract fate of assets such as molds and recipes into the manufacturing agreement.

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Webx
30 September 2026
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How to Prepare an Evidence File for Trademark Proof of Use
Refusals & Oppositions 12 min

How to Prepare an Evidence File for Trademark Proof of Use

In proof of use, every piece of evidence should show four things: date, mark, goods or services, and place in Turkey. The evidence must cover the correct five-year period, the places where the mark appears must be marked, and everything must be submitted with a numbered, annotated list within the one-month period.

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Webx
30 September 2026
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How to Register a Design in Turkey: Novelty Requirement and Filing Steps
Guides 13 min

How to Register a Design in Turkey: Novelty Requirement and Filing Steps

File with TÜRKPATENT via EPATS, with views, the product name and designer details. The Office examines formalities and novelty; a design not refused is registered and published in the Bulletin, followed by a 3-month opposition period. Protection lasts up to 25 years in 5-year terms.

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Webx
30 September 2026
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A Similar Trademark Came Up in Your Search: 7 Options and a Decision Guide
Trademark Search 12 min

A Similar Trademark Came Up in Your Search: 7 Options and a Decision Guide

When a similar trademark comes up, first determine whether the record is identical or similar, whether the goods and services overlap, what stage it is at and how old it is. Then choose one of seven options: rename, differentiate, narrow, revoke, obtain consent, buy, or file knowing the risk.

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Webx
30 September 2026
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What Is an NDA (Non-Disclosure Agreement)? When and How to Use One
Legal 13 min

What Is an NDA (Non-Disclosure Agreement)? When and How to Use One

An NDA (non-disclosure agreement) is a confidentiality agreement that ensures shared confidential information is not used outside a defined purpose or disclosed to third parties. We explain one-way and mutual NDAs, the key clauses, penalty clauses and what an NDA cannot protect.

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Webx
22 September 2026
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How to Protect a Business Idea: Trademark, Patent, Copyright and NDA
Guides 12 min

How to Protect a Business Idea: Trademark, Patent, Copyright and NDA

An abstract idea is not protected on its own; the form it takes is. Names and logos fall under trademarks, technical solutions under patents, appearance under designs, text and code under copyright, and confidential know-how under trade secrets and NDAs. A roadmap with a decision table and a 7-step checklist.

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Webx
22 September 2026
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What Is Trademark Exhaustion? Parallel Imports and Second-Hand Sales
Legal 13 min

What Is Trademark Exhaustion? Parallel Imports and Second-Hand Sales

Under SMK Art. 152, the resale of genuine goods placed on the market by the trademark owner or with its consent falls outside the scope of the trademark right. We explain the limits for parallel imports, second-hand and refurbished goods, repackaging and marketplace sellers.

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Webx
21 September 2026
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How to File a Patent Application in Turkey: 2026 Step-by-Step Guide
Guides 14 min

How to File a Patent Application in Turkey: 2026 Step-by-Step Guide

A patent application is filed with TÜRKPATENT through EPATS, with a description, claims, abstract and drawings; a search must be requested within 12 months and examination within 3 months of the search report. A patent is granted only after examination and lasts 20 years from filing. Steps, deadlines and 2026 fees.

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Webx
21 September 2026
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