Expert content, legal guides, industry news — everything you need to know to protect your brand.
The Webx blog explains trademark and intellectual property procedures the way they actually work in practice. The articles here cover every stage in the life of a trademark: pre-filing similarity research, choosing the right class, examination by TÜRKPATENT, opposition to publication and the routes available against a refusal, the use requirement after registration, renewal, assignment and licensing. Everything is written against Industrial Property Law No. 6769 and TÜRKPATENT's current practice, and articles are updated when the legislation or the office's practice changes.
The posts are grouped so you can find what you need quickly. Start with Guides to learn the process end to end, use Trademark Classes to decide where to file, turn to Refusals & Oppositions if your application was rejected or someone opposed your mark, read Legal for infringement and litigation, and see International for protection abroad. Questions specific to your sector or company structure live under By Industry and For Businesses, while budgeting is covered in Pricing.
These articles are general information and do not replace advice on your own file. If you want to know which route fits your brand, start with a free preliminary search.
Using an unregistered trademark is neither illegal nor a crime in Turkey, but its owner cannot rely on the exclusive rights or criminal protection of the Industrial Property Law. I...
A company name search checks trade names in the trade registry, while a trademark search checks the TÜRKPATENT trademark register. Registering a trade name does not create trademark rights, and using someone else's registered mark as a trade name can amount to infringement. Here is the difference and the right order.
When choosing a trademark registration firm, first check whether the person handling your file is a trademark attorney listed in the TÜRKPATENT attorney register, then whether the quote separates official fees from the service fee, and whether oppositions, notifications and post-registration work are clearly included.
A trademark search report is a written assessment in which an expert rates the risk that a brand name or logo conflicts with earlier marks or cannot be registered. A free search gives you a raw list; the report interprets that list and turns it into a filing decision.
An English or other foreign word can be registered as a trademark in Turkey; the law draws no distinction by language. What matters is what the word means to the relevant Turkish consumer: a widely understood English word that describes or praises the goods is assessed like its Turkish equivalent and may be refused.
Marks that sound the same but are spelled differently do not show up when you search for a single spelling. We cover the variants you need to search, from Turkish and foreign letter equivalents to suffixes, numerals and foreign pronunciation, with a 20-row table of fictitious names and root and wildcard techniques.
The trademark registration fee is requested by an Office notification after the opposition stage closes, not at filing; in 2026 it is TRY 7,010 and is due within two months. If unpaid, the application is removed, application fees are not refunded and the filing-date advantage is lost.
A trademark application number is the unique number TÜRKPATENT assigns to each application, identifying the file for its entire life. We explain how to read the number, where it appears, how to search by number and what to do if you do not have it.
The goods and services list determines which products and services a trademark protects, and it cannot be broadened after filing. Using a coffee brand as an example, we explain the subgroups of the classification communiqué, how general terms are read, Class 35 retail services and fee item 02.01.34.
Neither Turkish law nor TÜRKPATENT practice sets a percentage threshold for similarity that blocks registration. The score a search tool shows only measures overlap in letters, sound codes or images; the outcome is decided by visual, aural and conceptual comparison together with the similarity of goods and services.
In Turkey, a trademark belongs not to whoever used it first but to whoever files first with TÜRKPATENT and obtains registration. A prior user can still block or invalidate a later registration through opposition and invalidation, provided they meet the deadlines and can prove their use.
A trademark's owner is recorded in the TÜRKPATENT register, and because the register is public, you can find out who it is free of charge. We explain the applicant field on the search screen, confirming the current owner with a register extract, foreign marks and how to reach the owner.
A trademark should be registered in the name of whoever needs to hold it as the business grows: the company for multi-partner businesses, investment and franchising; the individual plus a license for sole traders and personal-name brands. Decision table, transfer cost and scenarios.
If a logo contains a readable word, the search starts with that word; purely figurative marks cannot be found by text at all and must be searched with Vienna Classification codes and image-similarity tools. We explain how the codes work, the search steps and how results are compared.
Registering a logo in Turkey means filing it with TÜRKPATENT as a figurative mark or a combined word-and-device mark. The outcome depends on a correct mark image, a written copyright assignment from the designer and your word-versus-logo strategy; a one-class filing costs TRY 9,830 in official fees in 2026.
Every status in a trademark search result tells you how much of an obstacle that record is: files at the application, publication and registration stages block you strongly, while finally refused and lapsed records usually do not. We explain twelve statuses and their practical effect in one table.
After filing, a Turkish trademark application goes through formal examination, classification, absolute-grounds examination, Bulletin publication, a two-month opposition period, any opposition and registration. We explain what is expected of you at each stage and how you can use the mark meanwhile.
Whether a trademark is registered in Turkey is shown by the TÜRKPATENT register, not by a ® symbol or a seller's word. We walk through six verification methods, from the public search screen to an official register extract, what each costs and what every result on screen actually means.
No — a change in a company's trade name does not automatically change its trademark registration, because the trade name and the trademark are separate assets held in separate registers. We explain four scenarios, why the register still needs updating, and the trademark risk that is often overlooked when choosing a new trade name.
A change of name does not invalidate your trademark: the number, representation and priority date are preserved exactly as they are. But as long as the register still shows the old name, renewal, assignment and court proceedings stall. We explain step by step how to record a change of name in the register.
Changing your logo does not bring down your existing registration — but your registration goes on protecting the old logo, while your new logo is unregistered. We explain the three change scenarios, what becomes of the registration with the old logo, the copyright layer and the right transition plan.
The short answer to the question: renewal is not the tool for changing a trademark. The representation of a registered trademark cannot be changed in the register; minor updates can be carried by the flexibility the law allows, while a significant change requires a new application. We explain the decision threshold and what becomes of the old registration.
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