International Trademark Registration and the Madrid Protocol
Want to protect your brand abroad as well? We explain how international trademark registration works under the Madrid Protocol.
Expert content, legal guides, industry news — everything you need to know to protect your brand.
The Webx blog explains trademark and intellectual property procedures the way they actually work in practice. The articles here cover every stage in the life of a trademark: pre-filing similarity research, choosing the right class, examination by TÜRKPATENT, opposition to publication and the routes available against a refusal, the use requirement after registration, renewal, assignment and licensing. Everything is written against Industrial Property Law No. 6769 and TÜRKPATENT's current practice, and articles are updated when the legislation or the office's practice changes.
The posts are grouped so you can find what you need quickly. Start with Guides to learn the process end to end, use Trademark Classes to decide where to file, turn to Refusals & Oppositions if your application was rejected or someone opposed your mark, read Legal for infringement and litigation, and see International for protection abroad. Questions specific to your sector or company structure live under By Industry and For Businesses, while budgeting is covered in Pricing.
These articles are general information and do not replace advice on your own file. If you want to know which route fits your brand, start with a free preliminary search.
A registration is not untouchable. We explain the difference between invalidation and revocation, where each application is made, and how to protect your mark against both.
Want to protect your brand abroad as well? We explain how international trademark registration works under the Madrid Protocol.
Protection across the whole EU with a single application: we explain the EUTM system, the EUIPO process and its advantages.
How much does a trademark cost? We break down the official fees, the effect of class count and the consultancy component — and explain why quoted prices differ so widely.
A step-by-step 2026 guide to trademark registration in Turkey, from the initial search to the registration certificate: the application process, timelines and pitfalls to avoid.
A trademark is an asset: it can be sold, licensed and inherited. We explain assignment and succession processes.
Trademark infringement is the use of a registered mark without the proprietor's consent. We set out which acts count, where the limits lie, and what the proprietor can claim.
Trademark protection lasts 10 years and ends if it is not renewed. We explain the renewal window, the grace period and the steps involved.
Can the same name be registered in a different sector, and can you turn your own surname into a trademark? We explain the rules and exceptions.
If a published application harms your rights you have a two-month window. We explain how an opposition is filed, which grounds actually work, and how to prepare the evidence.
If you couldn't find an answer in our blog posts, our trademark experts will be happy to provide personal consultation.