Trademark Valuation: What Is Your Brand Worth on the Balance Sheet?
A trademark can be the most valuable asset that never appears on the balance sheet. We explain the valuation methods, when valuation is needed, and what drives value up.
Expert content, legal guides, industry news — everything you need to know to protect your brand.
The Webx blog explains trademark and intellectual property procedures the way they actually work in practice. The articles here cover every stage in the life of a trademark: pre-filing similarity research, choosing the right class, examination by TÜRKPATENT, opposition to publication and the routes available against a refusal, the use requirement after registration, renewal, assignment and licensing. Everything is written against Industrial Property Law No. 6769 and TÜRKPATENT's current practice, and articles are updated when the legislation or the office's practice changes.
The posts are grouped so you can find what you need quickly. Start with Guides to learn the process end to end, use Trademark Classes to decide where to file, turn to Refusals & Oppositions if your application was rejected or someone opposed your mark, read Legal for infringement and litigation, and see International for protection abroad. Questions specific to your sector or company structure live under By Industry and For Businesses, while budgeting is covered in Pricing.
These articles are general information and do not replace advice on your own file. If you want to know which route fits your brand, start with a free preliminary search.
Are trademark registration costs expensed immediately, or capitalized and amortized? We explain the accounting and VAT treatment.
A trademark can be the most valuable asset that never appears on the balance sheet. We explain the valuation methods, when valuation is needed, and what drives value up.
The priority right lets you carry your first application filing date to other countries for six months. We explain how it works and why it matters so much for exporters.
A trademark registration certificate is the official proof of your right. We answer every question: what is written on it, when it is requested, and what to do if it is lost.
For sole proprietorships, the trademark is registered in the name of the individual. We explain the advantages, the risks, and the route to follow when you later incorporate.
After Brexit, EU trademarks no longer cover the UK. We explain how UKIPO registration works, the timelines involved, and the right strategy for Turkish exporters.
Germany is one of Turkey's largest export markets. We explain the difference between national DPMA registration and an EU trademark, and which one fits you.
If you manufacture in China, your brand is at risk. We explain the first-to-file system, trademark squatting, the subclass structure, and how to protect yourself.
Granting a franchise means letting others use your brand. The risks of building a chain on an unregistered trademark, and the clauses your agreement needs.
Counterfeit goods can be stopped at the border before they ever reach the market. We explain how to file a customs application, the key deadlines, and the brand owner's obligations.
If you couldn't find an answer in our blog posts, our trademark experts will be happy to provide personal consultation.