Expert content, legal guides, industry news — everything you need to know to protect your brand.
The Webx blog explains trademark and intellectual property procedures the way they actually work in practice. The articles here cover every stage in the life of a trademark: pre-filing similarity research, choosing the right class, examination by TÜRKPATENT, opposition to publication and the routes available against a refusal, the use requirement after registration, renewal, assignment and licensing. Everything is written against Industrial Property Law No. 6769 and TÜRKPATENT's current practice, and articles are updated when the legislation or the office's practice changes.
The posts are grouped so you can find what you need quickly. Start with Guides to learn the process end to end, use Trademark Classes to decide where to file, turn to Refusals & Oppositions if your application was rejected or someone opposed your mark, read Legal for infringement and litigation, and see International for protection abroad. Questions specific to your sector or company structure live under By Industry and For Businesses, while budgeting is covered in Pricing.
These articles are general information and do not replace advice on your own file. If you want to know which route fits your brand, start with a free preliminary search.
Yes — there are four legal routes for letting someone else use your trademark while ownership stays with you: licensing, franchising, contract manufacturing and permitted use withi...
An unused trademark is not automatically deleted from the register — but once five years have passed it is left defenceless on four fronts: a revocation request, proof of use in oppositions, the non-use defence in infringement actions and the lack of a valid basis in invalidation actions. We explain the consequences and the ways out.
A licensee builds a business on someone else's trademark with its own money. From verifying the trademark's register record before signing to exclusivity and recordal in the register, and from the licensor's undertakings to exit scenarios, here is the licensee's complete checklist.
Letting others use your trademark under licence brings in income; an uncontrolled licence erodes both your reputation and your registration. From choosing between an exclusive and a non-exclusive licence to quality control, recordal in the register and the termination structure, here is the licensor's complete checklist.
A trademark licence grants a single right — permission to use the trademark; a franchise is a system agreement that, together with the trademark, covers the business model, know-how, training and supervision. Every franchise contains a licence, but not every licence is a franchise.
Yes — a trademark can be assigned to several people jointly (co-ownership in shares) or split class by class through a partial assignment. We explain how the two routes work in Turkey, the risks of a trademark with multiple owners, and the third route that is often the healthier choice.
Yes — a registered trademark is an asset: on the owner's death it becomes part of the estate and passes to the heirs. We explain the difference between a trademark held by an individual and one held by a company, the steps for recording the transfer by inheritance in Turkey, and how several heirs can manage the trademark.
Under the 2026 fee schedule, the fee for recording a trademark assignment is TRY 5,960. The notarisation cost and, if applicable, an attorney's fee are added to this. We break down the total cost item by item, covering partial assignment, multi-trademark assignment, transfer by inheritance and merger.
The parties' side of an assignment is quick: the agreement and notary approval are completed within a few days. What sets the timeline is the time TÜRKPATENT takes to examine the recordal. We explain the stage-by-stage timeline, the moments at which the assignment takes effect and the situations that drag the process out.
A trademark assignment in Turkey rests on three pillars: a notarised assignment agreement, recordal in the TÜRKPATENT register and payment of the fee. We walk through the process step by step, the terms the agreement must cover and how a partial assignment works.
Under the 2026 fee schedule, trademark renewal costs TRY 8,730 for up to two classes and TRY 750 for each third and subsequent class. We explain late renewal, partial renewal, attorney fees and the payment steps with worked examples.
If you have missed the renewal window, all is not lost: within the six-month grace period that runs from the expiry of protection, the trademark can still be renewed at a surcharge. If the grace period has also passed, your options change — we explain what can be done at each stage.
If you have discovered unauthorised use of your mark, the first step is not litigation but evidence. We set out the order to follow and the documents needed at each stage.
In cosmetics the class is decided by the product's claim: care and beautifying products sit in class 3, while therapeutic claims can move a product into class 5.
If another party has registered a name you have used for years, your rights are not exhausted. We set out when invalidation, revocation and earlier-use routes are available.
The core of clothing brands is class 25, but if your collection extends to bags, jewellery or home textiles the scope will not stop at one class.
The deadline for opposing a trademark application is two months from publication in the bulletin. We summarise how it is calculated, the other deadlines in the process, and what is left if it is missed.
Observations are the only document through which you exercise your right to be heard. We cover the one-month deadline, the structure of the submission and the arguments that change outcomes.
A wrong class is usually discovered only after the certificate arrives. We set out the consequences of missing, excess and mistaken class selection, and which corrections are possible.
The right to oppose is not confined to registered proprietors. Trade name owners, unregistered users and — on absolute grounds — anyone at all may oppose.
There is no formula for the right number of classes; it comes from balancing use, risk and cost. Too few and too many each carry their own price.
In digital services the nature of the work decides the class: advertising and management 35, content production 41, platforms 42, communications infrastructure 38.
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