Expert content, legal guides, industry news — everything you need to know to protect your brand.
The Webx blog explains trademark and intellectual property procedures the way they actually work in practice. The articles here cover every stage in the life of a trademark: pre-filing similarity research, choosing the right class, examination by TÜRKPATENT, opposition to publication and the routes available against a refusal, the use requirement after registration, renewal, assignment and licensing. Everything is written against Industrial Property Law No. 6769 and TÜRKPATENT's current practice, and articles are updated when the legislation or the office's practice changes.
The posts are grouped so you can find what you need quickly. Start with Guides to learn the process end to end, use Trademark Classes to decide where to file, turn to Refusals & Oppositions if your application was rejected or someone opposed your mark, read Legal for infringement and litigation, and see International for protection abroad. Questions specific to your sector or company structure live under By Industry and For Businesses, while budgeting is covered in Pricing.
These articles are general information and do not replace advice on your own file. If you want to know which route fits your brand, start with a free preliminary search.
Trademark registration starts as cash out the door, but it creates a renewable 10-year right and an asset that can be assigned and licensed. Under the 2026 tariff, the official cos...
AI speeds up lookalike name suggestions, fake stores and accounts, and imitation ads; the legal basis is still the SMK. A risk–scenario–basis table, Article 7(3) against unauthorized online use, Class 9/42 for AI products, genericide, consistent brand information and monitoring.
In education the brand is the name parents and students trust. We explain why an operating licence is not enough and what registration does at each growth stage.
Clinics register their marks in Nice class 44; classes such as 3, 5, 10, 35 and 41 are added only if the same mark covers products, training or sales. Words like "dental", "clinic", "aesthetic" and district names cannot be registered alone; doctor names, partnerships and branches need planning.
Startups should search and file the name before announcing it, assign a founder-held mark to the company, start with core classes, gather logo and code rights in the company through written agreements, and plan foreign filings around the six-month priority period.
In construction the brand is the name a buyer trusts. We explain the strategic split between company and project marks, and the role of registration in protecting reputation.
In software the most valuable asset is the product rather than the code — and the product name is unprotected unless registered. A guide to getting the trademark side ready before an investment round.
Trademark registration for a hosting company usually starts with Class 42; email and network access services sit in Class 38 and domain name registration in Class 45. A service-by-class table, the generic name trap, Article 7(3)(d) SMK against phishing domains, .tr allocation and white-label licensing.
Registering a domain name does not by itself create trademark rights; trademark protection is obtained through registration (Art. 7(1) SMK). If the domain is actually used in trade as a sign, it can ground an opposition or invalidation against a later similar filing (Art. 6(3)). Scenarios, evidence and steps.
In the beauty sector the brand is the name clients trust. We explain the role of registration at the branch, franchise and own-product stages.
In hospitality the brand is the concept itself. We explain why registration becomes essential before you open a second branch or grant a franchise.
An unregistered business can keep using its name but cannot protect it. Ten problems, each with its legal basis and fix: someone else registers the name, bad-faith filings, rebranding, weak lawsuits, no criminal or customs route, marketplaces, licensing, investment and foreign distributors.
On marketplaces, a registered trademark is the precondition for defending your product listing against counterfeit sellers. We set out the concrete commercial advantages.
Amazon Brand Registry is a free program; to join, you need a brand logo permanently on the product or packaging and a registered trademark, or in some cases a pending application, from an eligible office in a country with an Amazon store. Which office for which store, the Madrid route, representation rules and timing.
Filing a trademark for a joint-stock company is no different from any other company; the real decision is which group entity owns the mark and on what basis the others use it. Intra-group licensing, pledges, mergers and acquisitions, with the 2026 official fees.
A trademark lawsuit is filed by the registered owner before the intellectual and industrial property civil court where the plaintiff is domiciled or where the infringement took place or had its effects. Types of action, pre-trial steps, claims and how proceedings unfold in one guide.
A limited company files through EPATS under its full trade name and tax number, via an authorized representative or a trademark attorney. A mark in the company name stays with the company when partners leave or shares are sold; a mark held by a partner must be assigned to it.
Yes. Article 3 SMK does not tie the right to apply to a company or business activity; a Turkish citizen can file in their own name. Once the company exists, the mark is assigned with a notarized agreement (recordal TRY 5,960) or licensed to it (recordal TRY 9,870).
US trademark registration is obtained by filing with the USPTO; in 2026 the base fee is USD 350 per class, and applicants domiciled outside the US must be represented by a US-licensed attorney. The five filing bases, surcharges, how Madrid compares and the declarations that keep a registration alive.
A domain name is not a trademark registration: a domain is an internet address registered for a set term on a first-come basis; a trademark is an exclusive right, examined by TÜRKPATENT, valid in Turkey for 10 years for specific goods and services. Ten-point comparison and a joint planning checklist.
A registration is not untouchable. We explain the difference between invalidation and revocation, where each application is made, and how to protect your mark against both.
International trademark registration creates no single worldwide mark; protection arises country by country. The Madrid Protocol lets you seek it in many countries with one application filed through TÜRKPATENT with WIPO. How it works, 2026 fees, the five-year dependency and a decision table.
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