By Industry
7 min
Do You Need a Trademark to Sell on Trendyol, Hepsiburada and N11?
Selling under your own brand on marketplaces increasingly requires registration. We cover which classes you need and how to fight counterfeit sellers.
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Trademark & Intellectual Property
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Expert content, legal guides, industry news — everything you need to know to protect your brand.
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The Webx blog explains trademark and intellectual property procedures the way they actually work in practice. The articles here cover every stage in the life of a trademark: pre-filing similarity research, choosing the right class, examination by TÜRKPATENT, opposition to publication and the routes available against a refusal, the use requirement after registration, renewal, assignment and licensing. Everything is written against Industrial Property Law No. 6769 and TÜRKPATENT's current practice, and articles are updated when the legislation or the office's practice changes.
The posts are grouped so you can find what you need quickly. Start with Guides to learn the process end to end, use Trademark Classes to decide where to file, turn to Refusals & Oppositions if your application was rejected or someone opposed your mark, read Legal for infringement and litigation, and see International for protection abroad. Questions specific to your sector or company structure live under By Industry and For Businesses, while budgeting is covered in Pricing.
These articles are general information and do not replace advice on your own file. If you want to know which route fits your brand, start with a free preliminary search.
Featured Article
Digital & AI
7 min read
01 Aug 2026
Instagram Handles and Trademark Rights on Social Media
Owning your Instagram handle does not give you trademark rights. How to protect your account, reclaim a taken handle, and fight impersonator accounts.
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Webx Experts
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Guides & Analysis
Pricing
8 min
KOSGEB Grants and State Incentives for Trademark Registration
Trademark and patent registration costs can be partly or fully covered by state grants. We explain the available support schemes, led by KOSGEB, and the right order to apply in.
Refusals & Oppositions
8 min
Challenging a Board Decision in Court: The Final Avenue of Appeal
A decision from TÜRKPATENT's Board marks the end of the administrative process, but not the end of the road. We explain the court action to annul a Board decision, its deadline and the strategy behind it.
Guides
8 min
Colour, Sound and Motion Trademarks: Non-Traditional Marks Explained
A trademark is not limited to a name and a logo. Colours, sounds, motion and three-dimensional shapes can be registered too. We explain the requirements and the pitfalls.
Guides
8 min
Slogan Registration: Can You Protect Your Slogan as a Trademark?
Slogans can be registered as trademarks — but not every slogan qualifies. We explain the distinctiveness threshold, common grounds for refusal, and how to improve your chances.
Trademark Search
8 min
Why Is Trademark Watching (Bulletin Monitoring) Essential?
Registration is the start of protection, not the end of it. Trademark watching catches new applications that resemble your mark before the opposition window closes, so you can defend it.
Refusals & Oppositions
8 min
What Is Likelihood of Confusion? How Trademark Similarity Is Assessed
When are two trademarks considered "similar"? We explain the visual, phonetic and conceptual similarity tests, the goods/services relationship and the average-consumer standard, with examples.
For Businesses
8 min
Trademark Licence Agreement: Turning Your Brand Into Revenue
A trademark licence lets others use your mark, without transferring it, so you earn revenue from it. We explain the types of licence, the key clauses, and why registering the agreement matters.
Legal
8 min
Trademark Infringement as a Criminal Offence: Penalties in Turkey
Trademark infringement can mean more than a damages claim — it can mean prison. We explain the elements of the offence, the complaint deadline, and the steps a trademark owner should take.
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