Beauty centres, hairdressers, skincare and aesthetics businesses fall into class 44: medical services, veterinary services, and beauty and personal care.
Class 44 protects the service. The most common mistake in the sector is for salons launching their own product line to stop there — which leaves use of the mark on the product unprotected.
Class Map by Activity
| Activity | Class |
|---|---|
| Hairdressing, skincare, hair removal, massage, aesthetic treatment | 44 |
| Own-brand cosmetics, shampoo, care products | 3 |
| Food supplements, medical skincare products | 5 |
| Sale of aesthetic or medical devices | 10 |
| Electrical care appliances (hair dryers, styling tools) | 11 or 8 |
| Brushes, combs, applicators, make-up sponges | 21 |
| Hairdressing and beauty training, certified courses | 41 |
| Product sales, retail, e-commerce | 35 |
| Franchise network management | 35 |
| Your own booking app or software | 42 (+ 9) |
Typical Structures
A single salon with no product sales
Class 44 alone. Sufficient.
A salon with its own product line
44 + 3. This pairing is the one most needed and most often skipped in the sector. When you launch your own shampoo, serum or treatment oil, the product falls into class 3.
Having it made by a contract manufacturer changes nothing: if the brand is yours, the goods class is needed too. See Which Class Do Cosmetics Brands Fall Into?
A salon with an academy
44 + 41. A model spreading through the sector: running the salon while offering courses and certification under the same brand. Education services are a separate class and 44 does not cover them.
A chain planning to franchise
44 + 35 (+ 3 if there is a product line). The basis of a franchise relationship is a trademark licence and registration is a precondition: Trademarks in Franchising.
A medical aesthetics clinic
44 is the core. If you plan to sell medical devices or pharmaceutical products under your own brand, classes 10 or 5 are added.
Sector-Specific Risks
1. Distinctiveness
Sector terms carry no distinctiveness on their own: "Beauty", "Aesthetic", "Spa", "Salon", "Studio", "Care". They are stripped out in the similarity assessment and the comparison rests on the remaining core word.
So with an earlier "LUNA" on the register, an application for "LUNA BEAUTY" does not remove the similarity.
2. Personal name marks
Salons are commonly named after their founder. You may register your own name, but an earlier registration of the same name by someone else is an obstacle: Can You Register Your Own Name?
3. Health claims
If the brand name promises a medical effect that is not provided, it may be refused as deceptive. Watch for this in names edging towards the medical field.
4. Signage and branch security
Using the salon name on a sign gives no trademark right. When you open a second site, or when someone using the same name in another city registers it first, the unregistered party is left exposed.
If You Are Building a Booking App
If you are branding your own booking and client management application, that is a separate product: a browser-based platform falls into class 42, a downloadable mobile app into class 9. See Which Class Do Mobile Apps Fall Into?
Before You File
Class 44 is crowded and similar names are common. Checking the existing register in your chosen classes shows refusal and opposition risk in advance.
Let Us Define Your Scope
Share your range of services, product plans and growth targets, and our trademark registration team will separate what you need now from what you will need later.
The commercial side of the process: Trademark Registration for Salons and Beauty Centres.