Can You Register a Trademark Without a Logo? Word Marks Explained
You can register your brand even without a logo. We explain what a word mark is and why it often provides broader protection.
Expert content, legal guides, industry news — everything you need to know to protect your brand.
The Webx blog explains trademark and intellectual property procedures the way they actually work in practice. The articles here cover every stage in the life of a trademark: pre-filing similarity research, choosing the right class, examination by TÜRKPATENT, opposition to publication and the routes available against a refusal, the use requirement after registration, renewal, assignment and licensing. Everything is written against Industrial Property Law No. 6769 and TÜRKPATENT's current practice, and articles are updated when the legislation or the office's practice changes.
The posts are grouped so you can find what you need quickly. Start with Guides to learn the process end to end, use Trademark Classes to decide where to file, turn to Refusals & Oppositions if your application was rejected or someone opposed your mark, read Legal for infringement and litigation, and see International for protection abroad. Questions specific to your sector or company structure live under By Industry and For Businesses, while budgeting is covered in Pricing.
These articles are general information and do not replace advice on your own file. If you want to know which route fits your brand, start with a free preliminary search.
A refusal is not the end of the process. We set out your two-month appeal window, how the Board examination works, and which arguments genuinely change the outcome.
You can register your brand even without a logo. We explain what a word mark is and why it often provides broader protection.
Applications are refused through two different channels: the Office's own examination and third-party opposition. We explain which ground comes through which channel, and what can be done about each.
Trademark registration is not a legal requirement — but in many situations it is practically unavoidable. We explain why.
How long before a trademark application results in registration? We set out the duration of each stage, the overall timeline and the factors that extend it.
Trademark registration is not limited to companies. We explain who can apply, from individuals to associations.
Is your brand name available? We explain how to search TÜRKPATENT records, what a similarity search must genuinely cover, and how to interpret what you find.
Trademark protection only exists in the classes you select. Here is the full list of all 45 Nice classes, what each covers, and what changed in 2026.
Class selection carries the one decision in an application that cannot be undone. Here is the five-step method for mapping your business onto the right classes, and the scope mistakes we see most often.
A complete checklist of the documents needed for a trademark application, covering both individual and company filings.
If you couldn't find an answer in our blog posts, our trademark experts will be happy to provide personal consultation.