Expert content, legal guides, industry news — everything you need to know to protect your brand.
Registration is where protection begins, not where it ends. This category covers the legal situations a registered trademark runs into: what infringement of trademark rights is, which acts constitute an offence and what sanctions apply, how to proceed against a business using your mark without permission, what to do before filing suit, and how counterfeit goods are seized at customs.
Protection does not run in one direction only: a registered mark that is not put to genuine use becomes open to a revocation request five years after registration. This section also explains why the difference between a trade name, a business name and a trademark matters, how well-known status is obtained, where collective and certification marks are used, and what options you have if someone else has registered your brand name.
Trademark infringement is the use of a registered mark without the proprietor's consent. We set out which acts count, where the limits lie, and what the proprietor can claim.
If you couldn't find an answer in our blog posts, our trademark experts will be happy to provide personal consultation.